Inducing demand for sustainability

Amtrak ridership by station across the U.S.

Amtrak ridership by station across the U.S.

The idea of induced demand is a strange one. You would think that building a highway or widening a road would alleviate congestion by spreading out the existing traffic across more space, and that would be the end of it. Toss in a little extra width in anticipation of population growth, and it should be possible to leave it alone for several decades, right?

In reality, new and expanded highways tend to see traffic counts rocket upward and approach full capacity in just a few short years. Highways can pull traffic from nearby low-speed streets and also practically create demand out of thin air. When new trip opportunities open up, people take them. New destinations become reachable, which drives more traffic, which drives more businesses and people to locate out along the highway, continuing the dizzying spiral. This cycle has motivated a lot of economic activity across the country, but it has caused a great deal of damage to our environment in terms of pollution as well as dramatically altered landscapes. In many ways, our culture has shifted from being freed by car ownership to being shackled by it. Most American cities only have tiny areas in them where it’s possible to go about doing everyday tasks on foot, by bike, or on public transit without spending inordinate amounts of time doing so.

The country has spent about 90 years first building out a basic highway network, and then overlaying freeways on top of that a few decades later. Today, car-based travel retains a huge advantage over every other way of getting around the vast majority of the time. Despite that, there are small pockets showing that it is possible to dethrone the car as the king of the mountain, though it’s harrowing to ponder whether alternatives can scale up fast enough to help us prevent the planet from melting.

Cities across the country have watched bicycle ridership boom as new bikeways are added, whether they are traffic-calmed neighborhood streets, new bike lanes on busier thoroughfares, or dedicated infrastructure. Use of public transportation has also been growing rapidly in recent years, with 2012 reported as the second-busiest year for urban mass transit since 1957. Amtrak has been setting ridership records constantly, more than doubling ridership since the railroad’s introduction in 1971. Of course, the country has grown in population by 100 million since 1971, and far more since ’57, so there’s still a long way for them to climb.

Some transit systems around the world have been dealing with continuing growth straining their systems for decades. The London Underground comes to mind as one—in recent years, the system has been so crowded in central areas that kiosks with maps and other wayfinding information have been installed above-ground to encourage people to walk rather than ride the rails to their destination.

Meanwhile, the TGV network in France has shown that it’s possible to operate trains profitably at high speed while offering very low fares. While most other high-speed services have marketed fast trains as a premium service, France has pivoted in the opposite direction by making them cheap to encourage their use over slow, meandering classic routes that had been congested with passengers hopping between small cities and towns. Recently, the “OuiGo” service was introduced with fares starting as low as €10 and maxing out at around 85 for a 500-mile journey. With a range of $0.02 to $0.17 per mile, it’s extremely cheap—the low-end fare is as low or lower than what it would cost to simply provide power (fuel) to an electric car over such a trip, not counting wear-and-tear or other operating costs.

Of course, one of the TGV network’s tricks has been to progressively increase the capacity of their trains over time. Individual bilevel TGV Duplex trains carry more than 500 passengers each, and two trains are often coupled together to have a capacity over 1,000. The trains used in OuiGo service bump that up to around 1200 by converting café cars into more seating space. So if you have 1,200 passengers, it’s possible to get by with razor-thin profit margins per seat.

At such prices, the French rail operator SNCF is most certainly inducing travel demand that would otherwise not exist. One could ask, have they gone too far? That’s a question for the age, isn’t it? Of course, high-speed trains run on electricity and French ones primarily get power from nuclear plants, so these new riders probably aren’t making much of a dent with CO2 emissions, but there could be other effects such as the depopulation of small towns away from the high-speed network in favor of others that lie directly on it.

Back here in the U.S., Amtrak tends to charge high fares on busier corridors with higher service frequency, while charging less for quieter ones. And the only high-speed train in the country, the Acela Express, seems to get a price category all of its own. Long-distance trains are mostly priced in the $0.15 to $0.20/mi range, with shorter-distance “corridor” trains ranging from $0.20 to $0.45/mi. The Acela tips the scales with an average fare of $0.78/mi, probably at least eight times the average OuiGo fare. But even here, we can see the effect of lower fares on ridership.
amtrak-pax-mi-vs-train-mi-linear2
In the above graph, I plotted passenger-miles versus train-miles, with color indicating frequency of service, and the size of the circle showing the average fare per passenger-mile. It always amazes me that the Empire Builder does so well in terms of ridership when it runs through the sparsely-populated states of North Dakota, Montana, and Idaho on its way to the Pacific Northwest. It was ranked 3rd in terms of passenger-miles according to the FY2011 data I used, trailing only the Northeast Regional and Acela Express on that measure (for clarity of other routes, they have been cropped out of the graph, but they scale fairly linearly up and to the right).

Now why would the Empire Builder do as well as it does? Part of it is just that the train goes a long distance and has many places to pick up and drop off passengers along the way, but there are other long-distance routes in the system that go just about as far and hit far more well-populated areas. That remains something of a mystery to me, though there are a few other points in its favor. The Empire Builder is also really two or three trains in one, branching into two parts to reach both Portland and Seattle, plus often gaining an extra car on the leg between Saint Paul and Chicago. Looking at this plot of data, it also seems that cheap fares could attract many people who would otherwise stay away.

Perversely, one of the major outliers in this graph is the Auto Train, an oddball non-stop service between the D.C. suburbs and Florida which lets passengers bring their car along. Even when Americans ride trains, we are enticed by new ways to move our cars around.

Anyway, could Amtrak benefit from flipping their current pricing model on its head and driving down costs on its popular services rather than ramping them up further and further? It sure seems like many higher-cost routes have suppressed passenger demand. It might work in some cases, but Amtrak has always been hamstrung by an inflexible route network and fleet of rolling stock. There simply isn’t the equipment to duplicate the French model of dumping 1,000 or more passengers into a single train and sending it down the track. The Acela has been stuck with a fixed seating arrangement carrying barely more than 300 passengers at a time. Amtrak also hasn’t been able to benefit from a fresh new network of high-quality lines built with good levels of cost control. Rather, the railroad has been saddled for decades with aging equipment and routes in need of maintenance. Efforts to remake the railroad have always come in fits and starts, without the sustained cohesive planning and funding necessary to really make it work the way it should.

Of course, one thing that is true about the French rail network is that the track owner (RFF) raises prices for whole trains as routes get busier, but SNCF (the company operating the rolling stock) has done what they can to use economy of scale to drive down costs for individual passengers. It’ll be interesting to see if they can continue the process in the years to come, or if the commoditification of travel will finally hit a wall at some point.

Zooming back out (or perhaps back in) to look at other ways of getting around, urban mass transit may have similar forces at play compared to what drives railroad ridership. Even though our regional bus network has rush-hour fares of $2.25 for local buses and $3.00 for express, many people balk at paying that price to get to work or other destinations around town. It’s not all that much—you can make it to work and back for less than the price of a medium dark chocolate mocha at the local coffee shop. But still, when overall transit ridership remains relatively low, why don’t agencies simply look at reducing fares or even eliminating them in order to attract more people?

Well, we do have a couple local examples of that happening. The Northstar commuter line had fares reduced last year, and reports are that it has had a strongly positive impact on the number of passengers carried. Of course, the fare reduction was also accompanied by a targeted advertising blitz and the opening of an additional station in Ramsey, so there was probably a combination of things going on there. At the University of Minnesota, the campus has been running a free-fare bus service for students for at least 15 years now. It’s the second-busiest transit system in the state, so they must have done something right. But service frequencies dropping as low as a minute or so apart, some would argue that it’s too nice of a service to have. Students are highly opportunistic in their use of the campus shuttles, and will sometimes take them even if it doesn’t really save any time when compared with walking.

For motorized transportation of various kinds, we know that use can scale up almost 1:1 with capacity, particularly if the cost to use the system is free or nearly free. At a certain point, it becomes necessary to start diverting or suppressing traffic by adding costs, or adding barriers of sorts, such as intentionally slowing things down or reducing service. But as congestion gets monetized, it’s also important to make sure that the cash flow doesn’t become an incentive to overbuild.

And before I wrap up, it’s important to note that walking and biking, which are extremely cheap and have essentially no carbon footprint, should be prioritized highest of all in our ways of getting around. Both have been extremely neglected over the last century. Now, that doesn’t necessarily mean building sidewalks everywhere or continuing to rip out rail infrastructure in order to build new bike trails, but it does mean that planners should always be thinking with their feet. How will this new development face the street? Will the design reinforce our human curiosity and make it an interesting place to walk or bike past, or will it silently push people away with blank walls and dull tones? Do our streets and rail lines have safe ways for people to get across?

The current generation has to work on flipping our transportation system upside-down, not to mention retrofitting our massive inventory of buildings, in order to find the efficiencies needed in order to keep climate change at bay. Finding a true balance between need, desire, and sustainability is the challenge. It will require new ways of thinking, but it can be done.


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2 Responses to Inducing demand for sustainability

  1. Bill Lindeke
    Bill Lindeke March 15, 2013 at 5:06 pm #

    Another reason Empire Builder has decent ridership, I think, is that the places it serves have such terrible air service. There’s not a lot of competition for the passenger railroad, other than driving a long long way.

  2. BB March 15, 2013 at 8:00 pm #

    I think another thing you could have hit upon is tourist transit.

    In the town I live in Sandy Utah, they provide a public ski bus that takes you to the ski resorts. 15 miles away. For me this is invaluble as I would never be able to visit these places with out a car easily. (4,000 ft elevation change) One nice thing here is I can take my bike along and ride back down wheeeee!

    Commuter rail can also be another souce of tourism. I can travel 40 miles to the north Odgen Ut. and 40 miles to the south Povo Ut. When I lived in Crystal, I could visit my Mom in Monticello MN via northstar.

    For me tourist transit is something that we need more of.