3 Questions that Need to be Answered About The Yard & Ryan Co’s Downtown East Project

 “The Yard”



The proposed $400 million East Downtown corporate Wells Fargo office, housing, retail, parking and park complex being proposed by Ryan Development is chugging along, having just received unanimous support from the Minneapolis Planning Commission. At the center of this project – literally and figuratively – is “The Yard” a two block (likely separated by a county road), 4.2 acre park space that is described on Ryan Co’s website as a “world-class urban park/plaza that serves as the ‘front yard’ to the new stadium”.

It will be just like Bryant Park! … right?

I having been to a few presentations regarding this development, there is a lot of talk about how The Yard will be just like Bryant Park in New York City. Wow, that sounds fantastic. As someone who used to live in New York I love Bryant Park, there are so many things to see, do, experience – and it’s so well managed. And the thing about Bryant Park is that it has always been awesome and a huge asset to the surrounding neighborhood because that is what parks always do.

Wait hold on, that last part is not actually true.

Bryant Park, 1970 (City Journal)

Bryant Park, 1970 (City Journal)

During the 1970s and 80s Bryant Park was a hub of drug dealing, crime, and in one case murder. It was still in the same place, with the same general design – but there was a critical difference: there was no effective management. In response to the precipitous decline of the park, the Bryant Park Restoration Corporation was established as a business improvement district (BID) to oversee a basic redesign of the park, but more importantly manage and program the space going forward. Under the leadership of Dan Biederman the new organization made sure that the park was well cared for, well funded, and well programmed. Since re-opening in the early 1990s it has emerged into what it is today: one of the best managed, most used and beloved parks in the world.

Bryant Park today

Bryant Park today

Two critical lessons of Bryant Park for The Yard

As someone who used to work for a former lieutenant of the Bryant Park Corporation and now owns a business that transforms and activates underused space, the lessons for The Yard are clear:

  1. Well capitalized management of the space is required
  2. Downtown parks must be programmed with daily activities (they cannot be treated like neighborhood parks that happen to be located downtown)

For an example of what happens when you have neither of these elements, look no further than the state of Peavey Plaza today.

3 Questions that need to be answered

So despite all the talk about how The Yard is going to be the centerpiece of the transformation of East Downtown, how is the new park going to be financed? Ryan Co.’s website states “(the) City of Minneapolis would purchase land and develop to basic level. Can be developed for more active uses.”

Under the current proposal, Ryan Co. would acquire the park land, demo the buildings, do site remediation, install irrigation, seed the land, and put in perimeter lighting, sidewalks and some trees. In essence a flat Gold Medal Park. The City and others have to raise additional funds to make The Yard a real attraction though. The real issue is that raising capital to build shiny new things is always the easy part, but securing a steady stream of unsexy operating dollars much less so. If the public is on the hook for this thing we need answers on the long term stewardship of The Yard.

Citizens of this city, Wells Fargo leaders and employees, and all interested parties need to know the answers to these questions. They are not merely details, but legs on a stool that will determine whether The Yard truly becomes an asset or liability for the city and region:

  1. Who is going to own the park?
  2. Who is going to be responsible for its management?
  3. What are the funding sources for the park’s ongoing maintenance and programming?

We need to know.

Max Musicant

About Max Musicant

Max is the owner and Principal of The Musicant Group (www.musicantgroup.com) - a placemaking advisory firm dedicated to "Creating Great Places for People". The firm combines urban planning, design, and business management strategies to create on-going systems that improve public spaces for visitors, tenants, residents, and owners. He holds a BA from the University of Wisconsin and an MBA from the Yale School of Management