Amazing 1970 Mobil Ad on Pedestrian Safety

Shared Wednesday, August 30, 2017 on the Twitter feed (which you should be reading!), this amazing 1970 Mobil ad will resonate with local pedestrian advocates:


1970 Mobil Ad


There are very few principles worth dying for. Last year, 9,800 pedestrians laid down their lives for this one:

“The pedestrian always has the right of way.”

It may not be a terribly noble cause, but most people say they believe in it. And that brings up an interesting question:

If everyone agrees that the pedestrian has the right of way, how come so many pedestrians get killed?

Well, for one thing, a lot of pedestrians keep thinking of themselves as pedestrians, even when they get behind the wheel of a car. Which leads to confrontations between militant walking pedestrians and confused driving pedestrians.

And then, it doesn’t matter who’s really right. What matters if no driver was ever killed or crippled when a walker rammed into his car.

So next time you’re crossing the street, and you’re tempted to sprint in front of a car and stare the driver down, consider these possibilities:

He may not see you until it’s too late.
His foot might slip off the brake.
He might think you’re going to stop.
Or, he might simply be just as impatient as you are.

In any case, when the green light says you have the right of way, don’t rush our there belligerently to get what’s coming to you.

Because you might.

More discussion at Twitter.

About Julie Kosbab

Julie Kosbab is an online marketing consultant and active transportation advocate living in Anoka County, Minnesota. She was one of Minnesota's only League of American Bicyclists Certified Instructors when certified in 2005, and is no longer lonely in that calling. A past member of the National Bicycle Tour Directors Association, she has 2 children and a garage full of bicycles. Find her on Twitter as @betweenstations, or read her (seldom updated) blog at Ride Boldly!

6 thoughts on “Amazing 1970 Mobil Ad on Pedestrian Safety

  1. GlowBoy

    Same old victim-blaming mentality we’re dealing with today. Same old false narrative that pedestrians who get killed are somehow “militant walking pedestrians” tempting fate by defiantly standing up for their rights. And from an oil company! Who would have guessed?

      1. GlowBoy

        Good point. This is America. If “militant pedestrians” were a Thing, a lot of them would be armed. Never heard of a driver getting shot for violating a pedestrian’s right of way.

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