AAA Jaywalking Film: “Dick Wakes Up” 1954

Earlier this week, streets.mn contributor Janne Flisrand wrote a popular post questioning why complete strangers sometimes freely offer their negative perceptions about people who ride bicycles on city streets. Most of the comment thread focused on a back and forth over the relative severity of the problem of people disobeying the law while riding bicycles or driving cars. I had a different reaction to the security guard in Janne’s story questioning the legitimacy of people riding bicycles on city streets:

This phenomenon is a lingering effect of the massive PR campaign to create the Other–anyone who’s not driving a car–that was necessary for motorists to gain access to public streets in the first place.

This short film produced by the American Automobile Association in 1954 is an example of a product of the PR campaign I wrote about in my comment.

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2 Responses to AAA Jaywalking Film: “Dick Wakes Up” 1954

  1. Ron March 22, 2014 at 12:23 pm #

    http://99percentinvisible.org/episode/episode-76-the-modern-moloch/
    This show does a great job going through the background of the last 100 years on motordom.

    • Justin Foell
      Justin Foell March 23, 2014 at 11:13 am #

      I was totally on board with this 99percent episode until at the very end he mocked his own “stupid” WordPress website 🙁

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