Last year, to much fanfare, Twin Cities Premium Outlets were opened. While the center has recently encountered some controversy about the atrocious treatment of black shoppers, this post is about the design (recognizing its isolating design and nature as private property may have some relationship about how shop managers and police think about the presence of others).
Located in Eagan, on the Red Line (Cedar Grove Station), it is just a short transit hop from the Mall of America, and a shorter drive, at the intersection of Cedar Avenue (Highway 77) and Sibley Memorial Highway (Highway 13). With a “race track” design, the expectation is users will flow through the center in a circular pattern and return where they started, shopping both sides of the “street” simultaneously. As the first new mall in 13 years, it represents the last gasp of traditional bricks and mortar retail before the full onslaught of online shopping decimates what is left.
Some photos are attached. I suppose the traffic is suppressed since this was a Sunday in February, though the stores were all open, and the temperature was above average. The Google maps shows a fairly full surface parking lot (though the top deck of the “garage” (you know, they meant “ramp”, even though the sign says “Garage” and the map says “Deck”) was largely empty. The site apparently has 3000 parking spaces (doesn’t look like it).
I do not understand the appeal of outdoor shopping in February in Minnesota. While there is a covered section, it is not enclosed, and thus remains cold. This design has many of the worst features of a shopping mall:
- Parking (and transit)) far from the shops, the transit center is about 1000 feet (almost 1/4 mile) from the first store.
- A finite space without any opportunity for discovery or serendipity, I really cannot accidentally leave the site. There are anchors at the end of the internal streets, foreclosing opportunities to extend the internal grid onto the surface parking. Is it really too much to consider the possibility you might want to expand this center without tearing down functional buildings and thus would have built an extensible grid.
- Mostly ubiquitous chain stores (or the outlet versions thereof) with almost nothing local or unique.
- Parking acting as a barrier to integration of the mall shops with the rest of the community. It could not have been difficult to have the parking garage back onto the highway so the stores could integrate with the neighborhood. Instead it is a fortress. I realize this might have cost some visibility from the highway from the shops themselves, but really, that’s what signs are for. Existing surface streets should have established the alignment of the pedestrian streets in the mall
without the best:
- Climate control. This is not California, people. Has no one learned anything from the AMC Rosedale debacle.
It does of course prohibit cars on shopping streets, which is something we can only dream of in actual cities, and is an improvement over the fake Main Streets of places like the Shoppes Arbor Lakes in Maple Grove (which isn’t even Main Street).
There are plans to reconfigure the Cedar Grove Transit Station on the Red Line so that it will an on-line station, saving time for users (though potentially making it even farther from the Mall) [Forum Discussion]. It apparently serves 200 employees and shoppers at the center per day. Notably there has not been much crime at the center, with 630 calls for service since its opening (reported Jan 20), or about 3 calls per day .