April Fools - Menards Living in Golden Valley, Minn

Menards Announces New “Live. Work. Save Big Money” Concept

Golden Valley, Minn — following in the footsteps of other lifestyle brands, Wisconsin-based Menard, Inc. has announced ambitious plans to expand its home improvement stores into mixed-use lifestyle centers.

“Live. Work. Save Big Money.” is the co-living concept to integrate luxury apartments with everyday low prices on popular brands.

Following market trends

Although Menards Living promises to be the first home improvement-themed lifestyle apartments, it follows the lead of Lifetime Living, an apartment concept by Chanhassen-based Life Time Fitness.

Similar concepts have also been explored by workplace brand WeWork, and in the forms of national living concepts like City Club.

April Fools - Menards common space
Common spaces will feature beloved Menards advertising on loop, and will be enhanced by Patriot Lighting

“Our customers are at least as enthusiastic about meeting their home improvement needs as Life Time customers are about going to the gym,” observed Henry Menard, director of Menards Living Division.

“This expands our previous ventures in commercial real estate, and it just makes sense. Live and breathe Menards!” said Menard enthusiastically.

First site chosen in Golden Valley

April Fools - Menards Living in Golden Valley, Minn
Menards Living Golden Valley, as rendered

The Golden Valley Menards store will be the first site of a Menards Living tower, approximately 20 stories atop the retail store — promising views of 394, downtown Minneapolis, and the Menards parking lot. Apartments with a view of the lumber yard are expected to rent at a premium.

April Fools - Menards tower caldding
Only the highest-quality materials, such as Timbercrest vinyl siding, will be used on the tower

All exterior windows will be Mastercraft vinyl sliders, and the the tower will be clad in Timbercrest vinyl siding.

Amenities will include a thoughtfully branded rooftop deck, and TVs throughout common spaces playing Menards television commercials on loop.

A Menards jingle — “plumbing, electric, appliances too” — will play in all corridors and the parking garage at all times.

Future expansion plans

Menard reports that Menards Living won’t be stopping in Golden Valley, planning apartment towers of twenty or more stories at their at West St. Paul, Eden Prairie, Richfield, and Midway St. Paul locations next.

“No matter your preferred Menards, we want you to know: you never have to leave!” reassured Menard.

April Fools - Menards Living pool deck
The rooftop pool deck will feature a subtle homage to Menards branding

Committed to affordability

Menards Big Card
To simplify the customer experience, rent will only be payable on BIG cards

Although the market price of apartments will start at $1600/mo, Menards has shown a commitment to affordable housing by offering tenants the opportunity to receive an 11% rebate each month.

They will need to submit rent receipts each month to a PO Box in Elk Mound, Wisc. with a hand-written rebate form. Rent rebates will be returned in 6 to 8 weeks, in the form of store credit.

All tenants will be able to pay rent monthly on their BIG Card. Tenants who lease in advance of the grand opening will receive a complimentary 35 oz jar of Cheese Balls.

Streets.mn reached out to Hobby Lobby, Cost Plus World Market, and Pamida regarding rumors of similar projects, but calls had not been returned at press time.

Sean Hayford Oleary

About Sean Hayford Oleary

Sean Hayford Oleary is a web developer and planner. He serves on the Richfield City Council, and previously on the city's Planning and Transportation commissions. Articles are written from a personal perspective and not on behalf of Richfield or others. Sean has a masters in urban planning from the Humphrey School. Follow his love of streets, home improvement, and all things Richfield on Twitter @sdho.

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