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If you subscribed to the Minneapolis Daily Star in 1923, you could get a year’s worth of pedestrian insurance for an extra 75 cents. The add-on deal was just what it sounds like: insurance coverage for injuries (including fatal injuries) you might incur while walking across the street. The offer, through the North American Accident […]
The advent of automobiles and accompanying pedestrian casualties shook up Minneapolis. Over the first half of the 20th century, the city saw a series of public awareness campaigns led by municipal government and local newspapers, with slogans that evolved from “Safety Over Sorrow” and “One Killed Here” to “Traffic Victims” and “Safest Big City … […]